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Benchmarking
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The hotel industry is transparent and open minded towards sharing occupancy levels, average room rate and other business intelligence. This is beneficial for all hotel operators as they understand their own position regarding market share and fair share. For example STR offers products and services to hotel owners, operators, brands, independents, lenders, investors, servicers, regulators and consultants that provide complete information regarding a particular property, portfolio, market or transaction. These statistically focused, pragmatic services offer a more complete understanding of key industry aspects regarding the nature of competition, price elasticity, market segmentation, perishability, profitability, client satisfaction, brand loyalty and risk in order to promote optimal decisions by any and all market participants who retain their services.
We at ISWKC have a dream, to fill our databases with wellness ratio’s. In the future we are going to ask our members to participate and share data with us. We send these back with insight anonymous comparing numbers from other wellness locations. This information will be also available for people in financial industry like banks, accountants and investors.
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